Phocos Group is pleased to announce that Dulci Chen has been hired as the Director of Strategic Development for Asia Pacific. Dulci has 17 years of global experience in the off-grid renewable energy field. During her career she has developed and managed successful sales, marketing, product, and sourcing strategies for global markets. Dulci has represented international renewable energy organizations and has been invited to lead presentations at key events. She brings technical and market knowledge, valuable leadership skills, and a clear vision that closely align with company goals.
“Our management team welcomes Dulci and is confident she will make a positive impact immediately. With her vast knowledge of the market and regional trends, insights on manufacturing strategy, and natural dedication to customer needs, Dulci is a vital addition to the global team,” said Dean Middleton, Phocos Group COO.
“Customers today are sophisticated. They are looking for quality, features, innovation, and simplicity, all with affordable pricing,” Dulci explained. “I’m excited to join this dynamic company that is creating solutions to meet these customer demands.”